Dear friends, colleagues and readers, here I bring you an advertisement tv spot which, although it has 8 months, still fascinates and inspires. It was showed to me in a class of Introduction to Marketing by Professor Sérgio Maravilhas.

It’s an example of a well done television advertising with a good and well defined message with a defined target .Here is the video:

Greetings citizens of Earth.
My people have developed technologies which allow us to throw off our physical forms and travel great distances in the blink of an eye.
We are in dialogue with your leaders to help the human race survive its infancy, for we believe in you.
We are helping your scientists find cures for diseases which afflict your bodies and helping you to preserve your planet’s most precious resources.
Many among us wage peace and one day, with our help, war may be a thing of the past.
Our army is a billions strong and growing.
We are the people of the internet and together we are shaping the future of human kind.

Superpower was a television program that BBC promoted, documenting the importance of the Internet today and how it affects our society.
The Internet is the symbol of freedom and changed our lives from the view point we look to the information on how we work and communicate with each other.

What will be the next step of the Internet?

I leave the question open and the topic open for discussion. It is a good reflection.

Este artigo também está escrito em Português | This article is also written in Portuguese